Posted on: 16 Sep 2016
Posted by: admin

Client: DHL
Project: Formula E film script
Agency: Big Bad Wolf (with 3 Little Pix studios)
Formula E is a ground-breaking FIA single-seater championship and the world’s first fully-electric racing series. I worked with 3 Little Pix to spread DHL’s sustainability message on different channels, compatible with VR.

Posted on: 15 Sep 2016
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Client: UK Trade & Investment (UKTI)
Project: Show
Agency: Innovision
UKTI presented ‘Business is GREAT’ at IFB2016 – the global marketplace encouraging an international audience to do business with the UK.

Posted on: 10 Nov 2015
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Client: European Environment Agency
Project: Film
Agency: Emakina
This ‘Sea Matters’ film about marine pollution has a concept which required no voice over. I worked with Emakina to write high-impact screen text.

Posted on: 10 May 2015
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Client: Alchemy Organic Super Blends Ltd
Project: Health food product launch
I was approached by a nutritionist to create a brand style, packaging and web content for Alchemy Organic Super Blends. The brief was to stand out in a crowded market and do justice to the premium ingredients.

Posted on: 24 Apr 2015
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Client: Puratos
Project: Online community
Belgium-based bakery company Puratos is a reliable partner to artisan and industrial bakers around the world. To mark the anniversary of their universally-popular bread improver, S500, Puratos decided to launch an online community for bakers around the world.

Posted on: 05 Feb 2015
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Client: Creative Nuts
Project: Web copy
Creative Nuts is the studio that brought us the sequin-encrusted graphics for Strictly Come Dancing. Producing award-winning work for independent production companies and major broadcasters, they asked for web copy that fits their culture and squirrely branding.

Posted on: 28 Jan 2015
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Client: Gooey Solutions
Project: Website, PR, In-store
I’ve been working again with entrepreneur Rachel Verghis on her mobile accessories at goo.ey skins. She has teamed up with artist and activist Ai Weiwei, as well as British shoe designer Sophia Webster, to launch exclusive collections.

Posted on: 12 Nov 2014
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Client: Nevs
Project: About us
When Nevs model agency on the Kings Road revamped their website, they needed an ‘About’ which explains their heritage and approach. I worked with the Head of Mens to write new copy.

Posted on: 11 Nov 2014
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Client: Corax Cyber Security
Project: Film
Agency: L3
Corax approached L3 to ask for an animated film that promotes their own cyber security software in an accessible and interesting way.

Posted on: 10 Nov 2014
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Client: Conciliation Resources
Agency: Bliink
Project: Animation voice-over script
To celebrate twenty years of peace building and to mark International Peace Day, Conciliation Resources asked Bliink to create a film about their work.

Posted on: 10 Nov 2014
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Client: Education Above All
Project: Kakuma refugee camp, Kenya
Working again with Emakina agency in Belgium on behalf of Education Above All Foundation, I wrote this website to promote a project in Kenya. The model at Kakuma refugee camp aims to transform the international approach to refugee aid.

Posted on: 10 Nov 2014
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Client: Gooey Solutions
Project: Branding, packaging, POS
Entrepreneur Rachel Verghis launched her mobile accessory range in 2014. The polyurethane epoxy material of these skins and cases enables you to enjoy a hands-free experience by sticking your device to glossy surfaces.

Posted on: 16 Jul 2014
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Client: Little Butterfly Organic Ltd
Project: Brand language for product range
I was approached by London-based entrepreneur and Little Butterfly founder, Gudrun Wurm, to write the words for her luxury organic baby skincare range. Gudrun had a strong idea of the spirit of the brand she was creating and wanted it reflected in every area of her branding and communications.

Posted on: 16 Jul 2014
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Client: Ecopharma
Project: Website and online shop content
Working directly with this independent cosmetics client in Belgium, I wrote the product copy for their website and online shop. The team at Ecopharma researches the most powerful natural ingredients and creates pioneering, highly effective beauty products that are proving popular the world over.

Posted on: 06 May 2014
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Client: Education Above All Foundation
Project: Website and social media *Award winning*
Working for Emakina agency, I went to Qatar in the Middle East to help Education Above All Foundation to create a new website. We carried out a content audit and used material from their three programmes to draw out the most compelling stories, messages and statistics. The copy had to have impact and emotional punch to complement the bold, tumbling design.

Posted on: 18 Apr 2013
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Client: Puratos
Agency: Emakina
Project: Naming
Global bakery, confectionery and chocolate company Puratos carry out groundbreaking consumer research for the bakery industry. They asked me to find a name for their insights and events platform that was simple and memorable, as well as reflecting the concept of evolving tastes.

Posted on: 06 Apr 2013
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Client: ALMA
Agency: Spritz Creative
Project: Website
Leather merchants in London since 1938, ALMA has established a solid reputation, enviable client list and extraordinary project gallery. Luxury marketing specialists Spritz Creative developed a new brand family, and asked me to write the copy for the sumptuous new website.

Posted on: 07 Mar 2013
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Client: Robert Half
Agency: Emakina
Project: Creative copywriting for Robert Half, the world’s first and largest specialised staffing firm. With versions for both recruiters and candidates, the copy took the style of inspirational quotations.

Posted on: 23 Jan 2013
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Client: Cynergin Consultants & The 1851 Estate
Project: Carbon Reduction Masterplan
Agency: Storm Creative Partnership
Energy consultants Cynergin work with the establishments of the 1851 Estate to help minimise their carbon footprint in the long term. I wrote the brochure copy for the 2011 report, which showed milestones reached and future plans.

Posted on: 22 Jan 2013
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Client: CIT
Agency: F10
Project: Chelsea Galleries website
Private equity real estate company CIT needed a brand voice for this residential development on King’s Road, London. I wrote the minimal website copy for visualisation and marketing agency, F10.

Posted on: 16 Jan 2013
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Client: Wolf Oil Corporation
Agency: Emakina
Project: Product naming, website, video, print, merchandise
Building on their success in the lubricants market, Wolf Oil Corporation decided it was time to develop their WOLF and CHAMPION brands.
I worked with the agency to define each brand voice, name the product ranges, write both websites and create full suites of marketing and promo materials.

Posted on: 04 Jan 2013
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Client: Federal-Mogul
Agency: Emakina
Project: Website
One of the world’s leading brake brands puts customers in control with advanced brake technology. I worked with Emakina to write web content that would stop people in their tracks.

Posted on: 12 Jun 2012
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Client: Bekaert
Agency: Emakina
Project: Corporate video
As the largest independent manufacturer of drawn steel wire products, Bekaert leads the global market. They asked Emakina, Brussels, to bring their corporate information to life in an animated video. I wrote a VO script based on the concept of ‘wire tells a story’.

Posted on: 22 May 2012
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Client: Souq Waqif Boutique Hotels
Agency: Landor, Dubai
Taking the boutique hotel concept to Qatar, the client established a series of high-end boutique hotels in Souq Waqif, Doha. The brief was to write sensual copy which shows individuality and charm. Visit the site at www.swbh.com

Posted on: 20 Apr 2012
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Client: Storm Creative Partnership
Project: Agency Magazine

As writer and contributing editor of Agency magazine, by Storm Creative Partnership, I interviewed clients about their latest marketing issues, experiences and achievements. Featured here: Air Partner.

Posted on: 18 Apr 2012
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Client: Schweppes
Agency: Emakina
Digital experts Emakina, Brussels, carried out a European brand refresh for soft drinks giant, Schweppes. I added some fizz to the showcase video with a voice-over script and visual copy.

Posted on: 17 Apr 2012
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Client: American Express
Agency: Michael Bell
Project: Customer DM
This direct mailer presented members with an exclusive opportunity to invest in a Caribbean golf development. We kept the front simple and opened inside with ‘Your own piece of paradise’.

Posted on: 29 Mar 2012
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Client: Solvay
Agency: Emakina

Belgian chemical company Solvay were migrating to Google tools. I worked with Emakina to develop a set of internal marketing materials which championed the fresh new way of working.

Posted on: 29 Mar 2012
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Client: Family Assurance
Agency: Designate

When Family Assurance called on the Mr Men to bring a sense of fun to their literature, it was a joy to write the copy.

Posted on: 29 Mar 2012
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Client: Jo Malone
Project: Red Roses
Jo Malone’s Red Roses fragrance is voluptuously feminine, capturing the essence of love stories from time immemorial.

Posted on: 25 Mar 2012
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Client: Aviva PLC
Agency: Caburn Hope

I worked with employee communication specialists Caburn Hope to create the rewards website for Aviva staff. The content had to explain detailed benefit options, while showing warmth, humanity and a celebration of individuality. Read more at http://www.myavivareward.co.uk/

Posted on: 25 Mar 2012
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Client: Delhaize Group
Agency: Emakina
Project: Graduate Recruitment – online & social media

Delhaize asked Emakina to be inject some life and attitude into their graduate recruitment drive. We created a microsite and Facebook campaign which appealed to graduates on a personal level.

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