UK Trade & Investment: IFB2016 Narrative

UK Trade & Investment: IFB2016 Narrative

Client: UK Trade & Investment (UKTI)
Project: Show
Agency: Innovision
UKTI presented ‘Business is GREAT’ at IFB2016 – the global marketplace encouraging an international audience to do business with the UK.

I worked for Innovision (live event and experience pioneers) to create a narrative for the GREAT showcase. This involved weaving together the stories of the cream of British culture and industry, under the banners Design is GREAT, Innovation is GREAT and Creativity is GREAT. Exhibitors included Airbus Defence and Space, David Bailey, Bamboo Bicycle Club, Land Rover and sculptor, Andy Scott.

IFB2016 was held from 13 June to 1 July 2016 at the Exhibition Centre in Liverpool and attended by Her Majesty The Queen and former Chancellor, George Osborne – as well as thousands of delegates from around the world.

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