DHL: Formula E film script

DHL: Formula E film script

Client: DHL
Project: Formula E film script
Agency: Big Bad Wolf (with 3 Little Pix studios)
Formula E is a ground-breaking FIA single-seater championship and the world’s first fully-electric racing series. I worked with 3 Little Pix to spread DHL’s sustainability message on different channels, compatible with VR.

The Formula E “eStory” has been told through a series of animated films, shared on social networks, multimedia sharing platforms and the Formula E eVillage. I wrote the ‘infrastructure’ script for DHL, to explain their logistical support of the electric racing series – and collaborations with other partners. In keeping with the spirit of innovation, the films are compatible with virtual reality (VR).

Formula E – The eStory: Chapter 3 “Infrastructure” from 3 Little Pix studios on Vimeo.

Along with other Formula E infrastructure partners including BMWi, Julius Bar, Michelin and Renault, DHL is supporting the transition to sustainable mobility.

  • Rum-pum-pum-pum
  • Wake up your business blog
  • Celebratory bubbles for Little Butterfly London
  • Award for most original contest
  • The art of dehashing #words
  • #BrandCrush: Finery London
  • Undo concept – Behance portfolio
  • Onomatopoeia concept – Behance portfolio
  • Hotel concept – Behance portfolio
  • Freshly baked stories
  • Love words on Valentines
  • Fall-in-loveable brand language
  • EAA website wins 5 awards
  • What can copywriters learn from collage?
  • 2014: starting a new chapter
  • Progressive economy in Europe
  • Posh Birds: language of ladies who lunch
  • Levi’s: the thread that binds the brand
  • Be inspired to greatness
  • Customer intimacy: in defence of fantasy
  • Escape to the souq
  • Wire can tell a story
  • ING The Inside Story
  • The VIP of SEO copywriting