Alchemy: Packaging, website, PR

Alchemy: Packaging, website, PR

Client: Alchemy Organic Super Blends Ltd
Project: Health food product launch
I was approached by a nutritionist to create a brand style, packaging and web content for Alchemy Organic Super Blends. The brief was to stand out in a crowded market and do justice to the premium ingredients.

Working closely Karen and Anne of Alchemy, I developed a mood board of images and from there, a tone of voice. The range contains only the purest and highest quality ingredients from nutrient-rich plants around the world, so we agreed on a luxury travel-inspired brand evocative of Conde Naste Traveller.

The four simple blend names – MORNING ELIXIR, ENERGY ELIXIR, SPORT ELIXIR and BEAUTY ELIXIR – answer various customer priorities and position the products as precious and transforming.

All the communications – from the packaging to the PR and website – place the plants in the spotlight. Alchemy is proud to bring people convenient, unadulterated blends of nature’s finest nutritional wonders: nourishing, potent and highly desirable.

Alchemy_leaflet-2

Alchemy-website-1

Alchemy-website-2

Alchemy-website-3

Alchemy-website-4

Visit the Alchemy website

  • Rum-pum-pum-pum
  • Wake up your business blog
  • Celebratory bubbles for Little Butterfly London
  • Award for most original contest
  • The art of dehashing #words
  • #BrandCrush: Finery London
  • Undo concept – Behance portfolio
  • Onomatopoeia concept – Behance portfolio
  • Hotel concept – Behance portfolio
  • Freshly baked stories
  • Love words on Valentines
  • Fall-in-loveable brand language
  • EAA website wins 5 awards
  • What can copywriters learn from collage?
  • 2014: starting a new chapter
  • Progressive economy in Europe
  • Posh Birds: language of ladies who lunch
  • Levi’s: the thread that binds the brand
  • Be inspired to greatness
  • Customer intimacy: in defence of fantasy
  • Escape to the souq
  • Wire can tell a story
  • ING The Inside Story
  • The VIP of SEO copywriting