Posted on: 22 May 2012
Posted by: admin

Client: Souq Waqif Boutique Hotels
Agency: Landor, Dubai
Taking the boutique hotel concept to Qatar, the client established a series of high-end boutique hotels in Souq Waqif, Doha. The brief was to write sensual copy which shows individuality and charm. Visit the site at

Posted on: 18 Apr 2012
Posted by: admin

Client: Schweppes
Agency: Emakina
Digital experts Emakina, Brussels, carried out a European brand refresh for soft drinks giant, Schweppes. I added some fizz to the showcase video with a voice-over script and visual copy.

Posted on: 29 Mar 2012
Posted by: admin

Client: Jo Malone
Project: Red Roses
Jo Malone’s Red Roses fragrance is voluptuously feminine, capturing the essence of love stories from time immemorial.

Posted on: 25 Mar 2012
Posted by: admin

Client: Aviva PLC
Agency: Caburn Hope

I worked with employee communication specialists Caburn Hope to create the rewards website for Aviva staff. The content had to explain detailed benefit options, while showing warmth, humanity and a celebration of individuality. Read more at

Posted on: 25 Mar 2012
Posted by: admin

Client: Delhaize Group
Agency: Emakina
Project: Graduate Recruitment – online & social media

Delhaize asked Emakina to be inject some life and attitude into their graduate recruitment drive. We created a microsite and Facebook campaign which appealed to graduates on a personal level.

Page 4 of 41234
  • Rum-pum-pum-pum
  • Wake up your business blog
  • Celebratory bubbles for Little Butterfly London
  • Award for most original contest
  • The art of dehashing #words
  • #BrandCrush: Finery London
  • Undo concept – Behance portfolio
  • Onomatopoeia concept – Behance portfolio
  • Hotel concept – Behance portfolio
  • Freshly baked stories
  • Love words on Valentines
  • Fall-in-loveable brand language
  • EAA website wins 5 awards
  • What can copywriters learn from collage?
  • 2014: starting a new chapter
  • Progressive economy in Europe
  • Posh Birds: language of ladies who lunch
  • Levi’s: the thread that binds the brand
  • Be inspired to greatness
  • Customer intimacy: in defence of fantasy
  • Escape to the souq
  • Wire can tell a story
  • ING The Inside Story
  • The VIP of SEO copywriting