Category Archives: Creative Copywriter

Rum-pum-pum-pum

Peace on earth, can it be? This Christmas, I’m reflecting on the curious Bowie-Bing duet ..

Posted on: 20 Dec 2016
Posted by: admin
Wake up your business blog

Revive your tired blog and increase traffic

Blogs are like new year’s resolutions. You make a strong start, full of good intentions. But life gets in the way, your blog slides down the to-do list and falls asleep in the corner.

Posted on: 15 Sep 2016
Posted by: admin
The art of dehashing #words

A new word is called for.

If you’ve furrowed your brow while reading tweets, you’ll agree.

DEHASH (verb):
The art of deciphering long hashtags
To grasp the meaning of words without spaces

#theartofdecipheringlonghashtags
Oxford dictionaries: take note.

Posted on: 08 May 2015
Posted by: admin
#BrandCrush: Finery London

Immaculate Facebook ads took me to the website of this online womenswear brand. Finery London is making its mark with ‘clothes designed to re-inspire’ – a wardrobe to fall in love with.

Posted on: 05 May 2015
Posted by: admin
Freshly baked stories

To mark the anniversary of the trusted bread improver, S500, Puratos created a film and online community. I wrote the script for the animation, celebrating their support and partnership with bakers around the globe.

Posted on: 24 Apr 2015
Posted by: admin
EAA website wins 5 awards

Extremely proud that the Education Above All website, created by Emakina agency and written by myself, has won five W3 Web Creativity Awards.

Posted on: 10 Nov 2014
Posted by: admin
Progressive economy in Europe

I wrote this ‘failed austerity’ script for the European progressives (S&D Group in the European Parliament). The video (by Emakina) dramatises the progressive economy initiative.

Posted on: 31 May 2013
Posted by: admin
Be inspired to greatness

Robert Half is the world’s first and largest specialised staffing firm. I wrote copy that would fire up ambitions, in line with the agency’s concept of inspirational quotations.

Posted on: 07 Mar 2013
Posted by: admin
Page 1 of 212
  • Rum-pum-pum-pum
  • Wake up your business blog
  • Celebratory bubbles for Little Butterfly London
  • Award for most original contest
  • The art of dehashing #words
  • #BrandCrush: Finery London
  • Undo concept – Behance portfolio
  • Onomatopoeia concept – Behance portfolio
  • Hotel concept – Behance portfolio
  • Freshly baked stories
  • Love words on Valentines
  • Fall-in-loveable brand language
  • EAA website wins 5 awards
  • What can copywriters learn from collage?
  • 2014: starting a new chapter
  • Progressive economy in Europe
  • Posh Birds: language of ladies who lunch
  • Levi’s: the thread that binds the brand
  • Be inspired to greatness
  • Customer intimacy: in defence of fantasy
  • Escape to the souq
  • Wire can tell a story
  • ING The Inside Story
  • The VIP of SEO copywriting