Immaculate Facebook ads took me to the website of this online womenswear brand. Finery London is making its mark with ‘clothes designed to re-inspire’ – a wardrobe to fall in love with.
Having been described by Vogue UK as “chic, shockingly affordable and very well designed”, this bold new British brand has made friends in high places during its debut year. But it’s the clean and stripped back design – not just of the clothes, but of their online presence – which stands head and shoulders above the competition.
Less is more for Finery London and there’s no need to wax lyrical when your photography looks this striking. Concise copy complements contemporary tailoring with an air of cool and quiet confidence. The wording has been trimmed and dry cleaned, to remove fluffy descriptions and fussy adjectives. A few crisp headlines, neat alliteration and well-constructed tweets are the only accessories required.