About

I’m Rachel – a freelance copywriter based in the UK. With a love of language and a solid marketing background, I create clear and powerful copy.

For 15 years, I’ve been helping agencies and their clients to communicate with flair and precision. Floating between sectors, I find the art of copywriting remains the same. Browse my client list to see who I’ve been working with.

Compelling websites and digital content
You may need web copy to fit your existing designs, wireframes, keywords and character counts, or want to start from a clean slate. My experience includes writing websites, film and interview scripts, email campaigns, social media posts, blog posts and content for A/B multivariate testing.

Distinctive brand language & tone of voice
Even more than a logo or colour, copy defines a brand. With words, I can develop a feeling and flavour that will pervade your communications. Collaborating with brand strategists, I develop stories, books, values and tone of voice guidelines. Much of this work is confidential and protected under NDAs, which is why it does not appear in my portfolio.

The House of Words on social media
Come and follow The House of Words on twitter, where I celebrate powerful writing and share words used in interesting or unusual ways. Connect with me on LinkedIn here. Call +44(0)7779 255201 or email me to discuss your project.


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“Think like a wise man but communicate in the language of the people.” – William Butler Yeats

  • Rum-pum-pum-pum
  • Wake up your business blog
  • Celebratory bubbles for Little Butterfly London
  • Award for most original contest
  • The art of dehashing #words
  • #BrandCrush: Finery London
  • Undo concept – Behance portfolio
  • Onomatopoeia concept – Behance portfolio
  • Hotel concept – Behance portfolio
  • Freshly baked stories
  • Love words on Valentines
  • Fall-in-loveable brand language
  • EAA website wins 5 awards
  • What can copywriters learn from collage?
  • 2014: starting a new chapter
  • Progressive economy in Europe
  • Posh Birds: language of ladies who lunch
  • Levi’s: the thread that binds the brand
  • Be inspired to greatness
  • Customer intimacy: in defence of fantasy
  • Escape to the souq
  • Wire can tell a story
  • ING The Inside Story
  • The VIP of SEO copywriting