Yearly Archives: 2015

The art of dehashing #words

A new word is called for.

If you’ve furrowed your brow while reading tweets, you’ll agree.

DEHASH (verb):
The art of deciphering long hashtags
To grasp the meaning of words without spaces

#theartofdecipheringlonghashtags
Oxford dictionaries: take note.

Posted on: 08 May 2015
Posted by: admin
#BrandCrush: Finery London

Immaculate Facebook ads took me to the website of this online womenswear brand. Finery London is making its mark with ‘clothes designed to re-inspire’ – a wardrobe to fall in love with.

Posted on: 05 May 2015
Posted by: admin
Freshly baked stories

To mark the anniversary of the trusted bread improver, S500, Puratos created a film and online community. I wrote the script for the animation, celebrating their support and partnership with bakers around the globe.

Posted on: 24 Apr 2015
Posted by: admin
  • Rum-pum-pum-pum
  • Wake up your business blog
  • Celebratory bubbles for Little Butterfly London
  • Award for most original contest
  • The art of dehashing #words
  • #BrandCrush: Finery London
  • Undo concept – Behance portfolio
  • Onomatopoeia concept – Behance portfolio
  • Hotel concept – Behance portfolio
  • Freshly baked stories
  • Love words on Valentines
  • Fall-in-loveable brand language
  • EAA website wins 5 awards
  • What can copywriters learn from collage?
  • 2014: starting a new chapter
  • Progressive economy in Europe
  • Posh Birds: language of ladies who lunch
  • Levi’s: the thread that binds the brand
  • Be inspired to greatness
  • Customer intimacy: in defence of fantasy
  • Escape to the souq
  • Wire can tell a story
  • ING The Inside Story
  • The VIP of SEO copywriting